(Cheyenne)- The first annual Cheyenne Restaurant Week, featuring restaurants offering special deals, achieved its goal of increasing business for locally owned restaurants and was an unqualified success according to those who participated.
Restaurants offered prix fixe meal options at special price points during the week, and Visit Cheyenne directed its resources to promote those restaurants in an effort to draw attention to the diverse culinary scene in the city.
Restaurants who participated in the promotion indicated that business was up last week over previous weeks, and new customers were coming in their doors to try menu items. The Luxury Diner reported new patrons from Pine Bluffs, Laramie, the Front Range and even two customers from Denver who made a two day trip to Cheyenne to participate in Restaurant Week.
The promotion brought increased traffic into Sandalwoods at the Radisson and Morris House Bistro reported an average of 10 new customers each night of Restaurant Week.
The week was an incredible success for Cheyenne’s newest restaurant, The Wheatgrass Seafood and Steak. General Manager Rick Good indicated that sales were up nearly 400% for the restaurant which has been open in its new concept for about 30 days. “The Wheatgrass did better than expected; it exceeded our expectations 10-fold. We welcomed the opportunity to be introduced to the community, we got crushed on Wednesday but we learned from it. It was an awesome turnout.”
Especially exciting to Visit Cheyenne was the traction the Restaurant Week achieved on social media. “It was very fun to see Cheyenne residents posting their experiences on Facebook and Twitter. Several people blogged about the week and others posted videos to You Tube highlighting Restaurant Week. With all of the buzz, we feel we have planted the seeds for another event that Cheyenne can publicize in future years to tourists,” Rudloff explained.
Visit Cheyenne is in the process of surveying the participating restaurants and is already making plans for Restaurant Week in 2017 based on the feedback they receive. Restaurant Week 2017 is tentatively scheduled for April 2-8, 2017.