From the moment you step foot in Cheyenne, it’s evident that Western wear is more than just a fashion statement, but a way of life. Whether you’re from Cheyenne or visiting, it makes being in Cheyenne feel all that more authentic when you’re dressed in iconic Western fashion! Here are just a few good places to check out if you’re looking for an outfit to be rodeo ready!


307 Roots Boutique (307 ½ W. Lincolnway)


307 Roots started as a salon and boutique in Wheatland, WY, and opened their second location in Cheyenne in 2020. This boutique has Western clothing and accessories as well as gifts that would be perfect to take home from your vacation in Cheyenne.


Alexis Drake (1505 Carey Ave)


What started as a jewelry company in 2003 has grown into a grand operation, with a flagship store opening in Cheyenne in 2019. Alexis Drake has 26+ styles of handbags that can be ordered as is or customized to your taste and make the perfect accessory.


Bohemian Metals (314 W. 17th St.)


Bohemian Metals is a jewelry and fossil gallery located in the heart of downtown. They specialize in custom jewelry design and repair but have many pieces in store for purchase that will help you put the finishing touches on any outfit.


Chute10 Mercantile (4610 Carey Ave)


Located in the Old West Museum building, Chute10 is open during Cheyenne Frontier Days and is the official retailer of Cheyenne Frontier Days. If you’re looking for the perfect souvenir to commemorate your time at CFD, this is the place to check out.


Indigo Buffalo Turquoise (220 W Lincolnway)


What started as an online store expanded to a beautiful brick-and-mortar shop in 2021. If you’re looking for a beautiful turquoise piece of jewelry to complete your rodeo outfit, Indigo Buffalo is the shop for you.


Murdoch’s Ranch & Home Supply (3773 E Lincolnway)


Murdoch’s is technically a ranch and home supply store, but they have a great selection of clothing and cowboy boots! If you’re looking for where the ranchers, cowboys, and cowgirls of Cheyenne shop, look no further than Murdoch’s.


Satin & Spice Lingerie Boutique and Novelty (803 W 21st St. Suite C)


When thinking about where to find Western wear, Satin & Spice Lingerie Boutique and Novelty might not be the first place on your mind but they have a unique selection of clothing and accessories (including rhinestone cowgirl hats!) to complete any outfit and get CFD ready!


Sierra Trading Post (5025 Campstool Rd)


What started as an outdoor outfitting store in Reno, NV, Sierra Trading Post made its home in Cheyenne, WY 1992. Since then, Sierra has been outfitting all kinds of adventurers in Cheyenne, whether they’re getting ready for CFD or, like many locals, escaping CFD to the great outdoors!