About Cheyenne's Destination Marketing Organization
Visit Cheyenne's Mission:
Visit Cheyenne develops, promotes, and protects the Cheyenne-area travel industry, thereby creating memorable experiences for visitors and economic impact for Laramie County.
Cheyenne Tourism Master Plan (2021):
A roadmap to the future of our community, the Cheyenne Tourism Master Plan synthesizes the research from community organizations to create a viable, growth-based movement forward. Click HERE to learn more.
Why tourism?
In 2025, Cheyenne and Laramie County welcome an estimated 2.77 million overnight visitors.
Visitors spent $485.1 million in the Cheyenne area (Laramie County) in 2025, providing 3,720 local jobs which paid $118.2 million in wages.
Visitors paid $29 million in state and local taxes in 2025.
Laramie County has the 3rd highest level of traveler spending among Wyoming counties, behind only Teton & Park Counties.
If the travel industry were a single business, it would rank as the county's third largest employer behind F.E. Warren Air Force Base and the State of Wyoming.
Without the tax contribution of tourists, each Laramie County household would pay an additional $878 in taxes to maintain existing government services.
2025 ANNUAL REPORT:
Upcoming Board Meeting
Visit Cheyenne’s Board of Directors meeting will be held Wednesday, October 14th from 11:30 a.m. to 12:30 p.m. at the 2nd floor Board Room of the Depot. The public is invited to attend the meeting.
2026 2nd Quarter Visitor Update
A quarterly check-in on the health of the visitor economy of Laramie County. Click here for our data dashboard to see who is coming here, where they are coming from and how much they spend among other data.
Sponsorships
For information on sponsorship, contact Jim Walter of Visit Cheyenne at 307-778-3133 or jim@cheyenne.org
