Cheyenne Area Certified Tourism Ambassador
The international Certified Tourism Ambassador ™ (CTA) program is industry-recognized certification that drives visitor spending through in-depth knowledge of the tourism ‘product’, gives destinations a competitive advantage, and strategically aligns stakeholders to deliver a positive brand experience. In today’s consumer-driven world, savvy destinations realize the importance of CTA.
Tourism is about creating memorable experiences. Front-line workers can have the biggest impact on making a visitor’s trip to the Cheyenne area the best it can be.
The Cheyenne Area Tourism Ambassador Program teaches front-line employees and volunteers best practices and ensures that they understand their role in increasing tourism. The class helps your front-line increase their knowledge of the region; provides answers to the variety of questions received from visitors; and gives your front-line a chance to meet one another, learn from each other’s experiences and celebrate together!
Why Participate?
What separates the Cheyenne Area Tourism Ambassador Program™ from other training programs is that it’s certification, not just training. Employees and volunteers who complete the program receive a credential and accompanying initials that can be used behind the person’s name to denote their commitment to their profession as a Certified Tourism Ambassador™ (e.g., Jim Smith, CTA).
By becoming a CTA, you'll have the tools and knowledge necessary to create a more memorable visitor experience and you'll reap the benefits. Being a CTA is a great achievement. It is an official designation to add to your resume.
If you have questions about the CTA program or how to register, contact laura@cheyenne.org or (307) 772-7253.