Cheyenne Area Certified Tourism Ambassador


The international Certified Tourism Ambassador ™ (CTA) program is industry-recognized certification that drives visitor spending through in-depth knowledge of the tourism ‘product’, gives destinations a competitive advantage, and strategically aligns stakeholders to deliver a positive brand experience. In today’s consumer-driven world, savvy destinations realize the importance of CTA.

Tourism is about creating memorable experiences. Front-line workers can have the biggest impact on making a visitor’s trip to the Cheyenne area the best it can be.

The Cheyenne Area Tourism Ambassador Program teaches front-line employees and volunteers best practices and ensures that they understand their role in increasing tourism. The class helps your front-line increase their knowledge of the region; provides answers to the variety of questions received from visitors; and gives your front-line a chance to meet one another, learn from each other’s experiences and celebrate together!

Cheyenne Area Certified Tourism Ambassador Program

Hotel Staff

Why Participate?

What separates the Cheyenne Area Tourism Ambassador Program™ from other training programs is that it’s certification, not just training. Employees and volunteers who complete the program receive a credential and accompanying initials that can be used behind the person’s name to denote their commitment to their profession as a Certified Tourism Ambassador™ (e.g., Jim Smith, CTA). 

By becoming a CTA, you'll have the tools and knowledge necessary to create a more memorable visitor experience and you'll reap the benefits. Being a CTA is a great achievement. It is an official designation to add to your resume. 

Click here to sign up today!

If you have questions about the CTA program or how to register, contact laura@cheyenne.org or (307) 772-7253.