About Cheyenne's Destination Marketing Organization

Visit Cheyenne's Mission

Visit Cheyenne develops, promotes, and protects the Cheyenne-area travel industry, thereby creating memorable experiences for visitors and economic impact for Laramie County.

For the 2024 Annual Report, click HERE.

To see our data dashboard with results from the previous quarter of the year click HERE.

Cheyenne Tourism Master Plan (2021)

A roadmap to the future of our community, the Cheyenne Tourism Master Plan synthesizes the research from community organizations to create a viable, growth-based movement forward. Click HERE to learn more.

Why tourism? 

• In 2024, Cheyenne and Laramie County welcome an estimated 2.65 million overnight visitors.
• Visitors spent $463.9 million in the Cheyenne area (Laramie County) in 2024, providing 3,640 local jobs which paid $115 million in wages.
• Visitors paid $27.3 million in state and local taxes in 2024.
• Laramie County has the 3rd highest level of traveler spending among Wyoming counties, behind Teton & Park Counties.
• If the travel industry were a single business, it would rank as the county's third largest employer behind F.E. Warren Air Force Base and the State of Wyoming.
• Without the tax contribution of tourists, each Laramie County household would pay an additional $878 in taxes to maintain existing government services.

Upcoming Board Meeting

Visit Cheyenne’s Board of Director's meeting will be held Wednesday, February 11, 2026, at the Kiwanis House South Room, from 11:30am to 12:30pm. The public is invited to attend the meeting. 

We are Hiring a Director of Marketing and Communications

View the job description and apply here

2025 3rd Quarter Visitor Update

A quarterly check in on the health of the visitor economy of Laramie County. Click here for our data dashboard to see who is coming here, where they are coming from and how much they spend among other data.

Sponsorships

For information on sponsorship, contact Jim Walter of Visit Cheyenne at 307-778-3133 or jim@cheyenne.org

Influencer Partners

Learn more about our influencer partners here!